- On the occasion of its tenth anniversary, the company has undertaken a full brand rebrand to project an image aligned with its current identity and objectives
- Haxx exceeds 660,000 m³ of storage capacity and consolidates its position in the Top 5 logistics operators nationwide
- Haxx expects to close 2025 with 1.5 billion litres of fuel sold and revenues of €1.333 billion
Madrid, 16 December 2025 – Haxx is the new corporate identity of the energy group formerly known as Hafesa. With a ten-year track record, and to mark its anniversary, the company is officially embarking on a new phase, supported by an image that more accurately reflects its current position. This rebranding process, on which the company has been working for nearly two years, represents the natural evolution of the business towards a more modern, global model, better equipped to lead the future of energy trading and distribution.
The launch of Haxx also involves the unification of all the brands across the group’s different business units under a single corporate identity, strengthening brand coherence, solidity and recognition both nationally and internationally.
“Haxx symbolises energy in motion. A stronger company, better prepared to compete with the major players in the sector, operating with agility, transparency and global impact. This brand represents who we are today: a company committed to operational excellence and to building strong, trusted relationships with our customers and suppliers,” said Diego Guardamino, CEO of Haxx.
The launch of Haxx coincides with a financial year marked by business stability and the strategic strengthening of its infrastructure, consolidating the company’s position as a relevant player in the energy sector at both national and international level.
The company expects to close the 2025 financial year with revenues of €1.333 billion and sales of 1.5 billion litres of fuel, driven by the diversification of its activities, the expansion of its logistics network and a renewed positioning that reinforces its international presence.
Trading: strengthening the distribution model and greater operational autonomy
Haxx continues to consolidate an alternative and complementary distribution system to the Exolum network, supported by the acquisition and integration of new storage facilities. This model enables the company to enhance its operational autonomy and gain greater flexibility in supply management.
Of the total volume sold in 2025, amounting to 1.5 billion litres, the majority was supplied through the Bilbao and Motril facilities. Since September, Haxx has also been operating from its new terminals in Cartagena and Málaga, which are now fully integrated into its distribution network. Looking ahead to 2026, the incorporation of the Ocaña terminal will strengthen coverage in central Spain.
Storage terminals: an expanding network positioning Haxx among market leaders
Growth in the terminals business has been particularly significant. The acquisition of ODT in Málaga and Tancar in Cartagena, together with the start of construction of the new Ferrol terminal, has enabled the company to exceed 660,000 m³ of storage capacity, consolidating its position in the Top 5 operators nationwide.
Haxx has also obtained customs warehouse authorisation for the Motril facility, achieved a historic record in Bilbao—exceeding 100,000 m³ supplied in October—and is progressing with the commissioning of the Ocaña terminal, which will begin operations before the end of the first quarter of 2026.
Service stations: a new model based on proprietary infrastructure
In the service station business, the company has evolved towards a model based on proprietary assets. Haxx is currently building its first service area in the port zone of Motril under the new Haxx brand, which will incorporate ultra-fast chargers for passenger vehicles and heavy goods vehicles.
At the same time, the company is redefining its strategy with a new approach focused on the development of proprietary stations under a standardised model, with the aim of strengthening investment control, optimising development costs and ensuring network consistency, while maintaining its target of reaching 80 service stations by 2030.
Logistics: customer growth and fleet expansion
Haxx continues to expand its base of external customers, demonstrating flexibility and adaptability supported by a robust logistics network. Looking ahead to 2026, the company plans to expand its fleet to serve the future Ocaña terminal and supply the central region of the Iberian Peninsula. In parallel, Haxx is considering the establishment of new logistics bases in Cartagena and Málaga, with the aim of optimising flows linked to its new terminals and strengthening territorial coverage.
Aletteo: expansion into new energy services
Aletteo, the group’s electricity retail business, is celebrating its first year of operations, consolidating its position in a competitive market through strategic partnerships. Looking ahead to 2026, the company is preparing to take a key step by registering as a gas operator, thereby expanding the range of energy services that Haxx will offer its customers.
A brand designed for the future
Haxx symbolises the evolution of a company moving towards a global, more modern model focused on operational excellence. With storage capacity placing it among national leaders, a strengthened logistics network and a strategy centred on proprietary infrastructure, the company is entering a new phase built on trust, resilience and international ambition.
About Haxx
Haxx is a multi-energy operator in the Spanish market, specialising in hydrocarbons trading and a benchmark in fuel and derivatives storage in Southern Europe. By capacity, Haxx ranks among the Top 5 logistics operators in Spain and integrates trading, storage and distribution activities, while advancing towards a multi-energy model supported by a team of more than 180 professionals.
For more information, visit https://haxx-energy.com/ and our LinkedIn page.
